Category: Eyeshadow
Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any look, day or night.
I've been reaching for this palette every single morning since it arrived, and the fact that I can go from a quick matte work look to a full blown smoky shimmer evening eye using just these 12 shades is honestly perfect for my lazy routine. The buttery textures blend out in seconds with my finger, s
The shimmers are so buttery I can just tap them on with a finger and get a full lid look in seconds. I've used it for both a quick daytime wash and a smoky evening thing, and the 12 shades cover every step in between.
The mattes in this palette blend out almost effortlessly, and the shimmers are seriously pigmented without needing a wet brush. I used it for a quick daytime look this morning and then packed on the darker shades for a night out without any patchiness. It’s become my go-to for both.
